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Massage, the Perfect Christmas Gift for 2020

by Samantha Jenkins December 04, 2020

Massage, the Perfect Christmas Gift for 2020

Christmas 2020 will probably take the prize for the strangest festive season yet! Already the busiest time of year, this December with different tiers to contend with and great uncertainty as to whether we will get together in real life, people are going to be scratching their heads even more when trying to find the perfect gift for their loved ones. As massage therapists at the best of times December can be a quiet time for our businesses as clients struggle to make their appointments with all the festive comings and goings.                                                                                        

So how do you make sure your massage therapy business stays profitable in December? 

1. Gift vouchers 

Over the years many therapists have had great success with gift vouchers. For your clients they are a fantastic gift to give - generous, caring and something their loved ones might not splash out on for themselves (although after one of your amazing massage treatments that can soon change!). There aren't many people who wouldn't love a massage, so promoting your gift cards as an easy gift for those hard to buy for relatives is a sure way to solve your client's Christmas quandaries!

 

Taking the time to create some beautiful gift cards could really pay off for your massage therapy business and end 2020 with some great momentum! Canva is a great free platform that is bursting with loads of great templates and they even handle the printing if you want!     

         

Eileen Scott Massage christmas gift boxes on Instagram
Check out these awesome Christmas gift boxes from Eileen Scott Massage on Instagram!

 

To make the most of your gorgeous gift vouchers set up an email to your client list either individually or BCC’ing everyone in to let them know what you solutions you have to their gift giving headaches this year! 

Usually we would recommend telling them they can pick them up at their next appointment but given the current situation with Covid-19 you could offer a longer validation date and to post them to them to show you are happy to go the extra mile to support them during this tough year! With your empathetic, kind and generally wonderful nature shining through your gift cards will seem even more irresistible than ever! 

Offering different types of voucher too is a great way to appeal to different clients. One could be for a basic treatment, another a more deluxe offering with a speciality treatment. Creating different price points is a brilliant way to see which of your vouchers gets the most uptake and to provide something for a range of budgets. Imagining the different family members or friends people might be buying for is a great way to help you set your prices. For example, picturing what someone might spend on their mother compared to say their partner or best friend might help you get creative with the different massage gift vouchers you can offer. 

2. Raffles 

A raffle can be an awesome way to grab the attention of your clients, boost your income and create some festive fun on your social media pages! Select a eye grabbing prize from your roster of excellent massage therapy treatments and sell tickets at a fraction of the cost to tempt clients to take part! Keeping it limited like the example below with just 24 spots to win means clients have more chance to win and don't be afraid to point that out! Just be sure to do the maths and have some T&C's to ensure you sell enough to make it worth your while. 

Massage Raffle from Karuna Wellbeing Ltd. on Instagram

 Click on the image above to check out this therapists fantastic raffle idea on Instagram!

3. Set yourself up for 2021 by treating loyal clients 

A final idea for some massage therapy marketing for the holidays is to gift your most loyal clients with an offer. Whilst this might seem counterintuitive at first if you are really selective with who you give this to and limit it to just loyal clients it can be a fantastic way to continue building customer loyalty for your massage therapy business whilst "guaranteeing" some bookings for the start of 2021. 

If you want to offer all your clients an offer this Christmas then separate out your regular clients and those who you haven't seen for a while. Gift your regular clients an extra 30 mins for free on their next hour long massage treatment. For those you want to win back offer them a free massage for a friend with their next booking, let them know they can effectively split the cost of a treatment with their friend 50/50 or give it as a thoughtful gift this Christmas. The greatest thing about this massage therapy marketing idea is that you win back a client who might have forgotten about you and you will get a new lead for your business! 

2020 could be the best year for your festive massage therapy offerings.  

2020 has been a difficult year to put it mildly! But it has raised the profile of massage therapy immensely! People are more aware of the power of positive touch and after months of lockdowns, working from home and all the anxieties of Covid-19 are in real need of the benefits of massage. As therapists we need to be shouting this message from our frosted roof tops and inspiring our clients to do the same to anyone they know who is struggling right now! 

This year has also inspired the public to support small businesses and shop local. Putting in a little extra effort into your designs and social media this year could really pay off, as people are looking for the perfect gift that gives them a feel good factor too!
Don't be afraid to let your clients know how much you have appreciated their support this year and how much you love impacting their health and lives for the better. As we seek the silver linings in a tumultuous time as massage therapists we might never have a better chance to showcase our skills to the public so please put yourselves out there this Christmas and inspire some great gift giving!  

Let us know what your tips and tricks for Christmas marketing are this year in our Facebook group




Samantha Jenkins
Samantha Jenkins

Author



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Massage Table Size Guide

Massage tables comes in many different shapes and size. It can be confusing for you, the customer, to choose the right one but we are here to help!

A lot of customers call us up after they have bought the wrong size massage table elsewhere and we would like to help you avoid this mistake. It normally goes something like this; they like the look of a picture of a massage table on a website, they like the low price and then they check the carrying weight is ok. If the carrying weight fits their needs they click add to cart and the new massage table turns up at their doorstep in a few days. They unfortunately assume all massage tables are pretty much the same width and size.

The standard size of a massage table is 28 inches wide (71cms) and 73 inches (185cms) long. One of the reasons many "lightweight" budget massage tables are so cheap is because

  1.  They are smaller in size (normally around 61cms wide) and as such have less materials
  2. They are sold by specialist retailers who also sell anything else they can import and turn a profit on. As such they just buy the cheapest massage tables they can find in China. They go for smaller sizes as they are cheaper.

Make sure the massage table is the right size for you and your clients as the narrow massage tables at 61cms can be very uncomfortable for anyone who isn't petite and many clients cannot relax with their shoulders and arms unsupported.

 

The Width of the Massage Table:

Almost all therapists choose the standard 28 inch wide massage table. All our massage tables are the same length so it is only the width and shape our customers need to decide on.

Your massage table should be wide enough to cater for the wide variety of shapes and sizes of your clients. It needs to be wide enough to comfortably accommodate your treatment style, while being narrow enough to ensure you don’t have to strain your own back during treatments.

Each therapist's postural training and ability is different, so only you will know what massage table width you can handle. We have spoken to therapists who are five feet tall and get the wider 30 inch massage tables, and we speak to six foot therapists who have back problems and go for a 25 inch wide massage table. Everyone is different.

Generally speaking, if you are of smaller stature, you may do better with one of the narrower 25-inch massage tables. If you're quite tall, or are particularly keen to offer your clients a very spacious experience, a 30-inch massage table might be more suitable.

If you are in doubt, see if you can go into your local training college and see whether the massage tables there suit you. However, there is another way to get a feel for what will work of you don’t have access to a couch when you are deciding:

Cut out a piece of cardboard to the dimensions of both sizes you are deciding between. Put it on top of the kitchen table and lean over it. Visualise a client lying there, and see which width will suit you and your client best.

measuring the width of a massage table


Make sure you can get close enough to the table that you can pivot at the waist and have your shoulders squared to the clients hips, with your hands parallel to the clients' spine. Working in this position will ensure an injury-free career, so it's an important factor in your decision.

The most popular massage table widths are 28 and 30 inches. We sell 25-inch massage tables but you should really only choose this width if you are shorter in height and having a wider massage table might put your own back at risk over the course of your career.

You can also choose the 25-inch if you want to have the lightest massage table possible. By reducing the width of the massage table, the weight is also reduced. Now, this can mean a trade-off of some client comfort, but this trade is often worthwhile if you are a fully mobile therapist and use public transport frequently, where saving a kilogram or two will make a difference to you over time.

 

The Height Of the Massage Table

Nowadays, almost all portable massage tables come with height adjustable legs. Whichever massage table you choose should come with a large height range to accommodate you, and to cater for a broad range of therapies.

A common height range of massage tables is between 60 to 80cm, and this height range should cater for everyone. To check which height you need your massage table to be at follow this rule of thumb:

1. Stand up straight with your hands by your sides. Clench your fists.
2. Measure the distance between the floor and your knuckles
3. This distance should equal the height of your massage table.
4. Add a few inches in height to allow for the body of the patient on the massage table.

The height of a massage table is usually only adjusted when different therapists are using the same massage table, or if you have a client that is outside the average size you normally treat. So for example, if someone with a lot of body depth comes for a treatment after an average size person, you may need to adjust the height a notch or two.

You should be able to adjust the height of a massage table in just 2-3 minutes. Even though you mightn't adjust the height very often, the faster the better when you do have to!

There are 2 types of height adjustment mechanisms found on modern massage tables.

1) Twisting knobs (found only on wooden massage tables):

If you are working with a wooden massage table, it is better to have two knobs on each of the four legs for greater strength and reliability. When buying online, make sure to check how many knobs are on the legs. Cheap massage tables often only have one knob, and when you raise the legs to the highest heights they are less stable and have been known to snap.

2) Telescopic push-buttons (found only on aluminium massage tables):

The mechanism to adjust the height of an aluminium massage table is much the same as the push-button method on aluminium crutches. It only takes a few seconds to adjust each leg, and the mechanism is very reliable. Check out the video to see how it’s done.

 

Massage Table Shape:

The following are the different shapes of massage tables on the market.

1. Rectangle shaped with square corners 

This is the traditional shape of a massage table and the one you are probably familiar with seeing. Our Combi-lite 3 in 1 and Affinity Portaflex are shaped like this.

2. Rectangle shaped with rounded corners

Same as no 1 above in every way except the corners are rounded. Does not affect function in any way, just a different design/look.

 

3. Hour glass shaped with gradual gradient 

A fabulous massage table innovation in recent years, which solves a lot of the problems around choosing the correct width is the hourglass shaped massage table.


This style of massage table is wider at the ends, and tapers somewhat at the middle. This provide a spacious and comfortable experience for your client (as the shoulder and feet area are 30 inches wide) without compromising your own posture and health, as the middle of the couch where you lean over is a much narrower 26 inches wide.Having recently upgraded to one of these hourglass massage tables myself, I can vouch that my working days are much more comfortable, and many of my clients have commented on the extra comfort from the wider shoulder area.

 

4. Hour glass shaped with sharp gradient
Same as point above but instead of the it gradually going from wide to narrow, the massage table changes quickly from normal width to narrow width so people of very short stature can get in close.
5. Oval Shaped

 The name says it all! There are no corners on the massage table. Therapists normally choose this for one of two reasons. They simply like the look of this massage table and it is aesthetically more pleasing in their treatment room and/or they find it easier to move around the massage table during the treatment without having to side step the corners. This is particularly handy when space is limited in your treatment room.

oval massage table

 

Have any questions or comments about anything above? Please let us know in the comments below!

 

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