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Black Friday Sales

Before I get into it, let me ask you a question!

Now, or sometime in the future, if you had a close friend or family member applying for a job with a retailer - would you like them to be working in a great environment, where they are treated well and they have the opportunity to genuinely help customers every day or would you prefer they push a trolley around an amazon warehouse where they have to keep up their pace, pick a certain number of orders per minute and get scolded for taking a toilet break?

I think I know which one you would prefer! Unfortunately working in retail is heading in the direction of the 2nd option. Big corporations pushing for smaller margins, in the hope of monopolising the market, now mostly employ humans as robots and are in the process of replacing these real human robots with actual robots.

Making cheap products with poor quality components, fast fashion and fast retail, discounting and Black Friday Cyber Monday type deals are what is helping these retail giants take over the retail industry and put all other independent and specialist retailers out of business.

Most of us still remember growing up in a town or village where we had access to a friendly baker, butcher, greengrocer and local supermarket. It helped us be part of a community and we knew the products were local and of great quality. The large out of town supermarkets came along and all that went away. We let it happen because we gave in to convenience.

The same thing has happened to independent specialist retailers with the rise of amazon and other large corporations but you still have a chance to stop it and even reverse it just by changing website you use!  You will still get the same next day delivery, the only difference is you may have to put your credit card details into a website checkout(because we don't store them) versus having them stored automatically in amazon!!!

And now on to the main question you want answered!

black friday sale

Will Massage Warehouse be having a Black Friday sale this year?

What about a Cyber Monday Sale? Or a special January Sale? These questions come up quite frequently this time of the year.

Read on to find ​out about the answer...

The short answer is: No.

We don't do Black Friday Discounts or any other seasonal sales.



Now... to give you our reasons for not having a black Friday or seasonal sale at Massage Warehouse.

It’s not because we are lazy or we don’t care! It is because we care and we have some strong reasons for not participating in these newly invented sale days!

Despite the flood of emails that you’ll get from retailers around black Friday and cyber Monday, 99% of the deals are rubbish.

It’s an illusory bandwagon made up by big corporations which most retailers have tried to catch a ride on.


So what do we have a problem with?


Reason No.1: It’s all a big fat lie.

Retailers generally share a common mark-up on products across all industries. In order to reduce prices in “the sale”, the price is inflated beforehand. You can read countless research papers and consumer reports on the reality of how this works. The best example is that bottle of wine “on special” at supermarkets. They buy the wine in and inflate the price from day one so that they can put it on special later on but still make their normal mark-ups.

We keep our prices as low as possible all year round. We are therapists too and as such we have empathy for our fellow therapists and understand the difficulty in running your own business so we keep that in mind when pricing our quality massage tables and equipment. We enjoy what we do for a living and have integrity and would never lie about pricing.


Reason No.2: Fairness to all customers and overpriced products

Imagine you became a customer of ours a couple of weeks ago and bought yourself a lovely new massage table. Then you find out we offer some crazy discount on Black Friday! How would you feel?

Betrayed, possibly even angry? You may even hold some resent towards us!

We want happy customers, we have happy customers! And those are feelings we don’t want our customers to experience.

We strive to treat every one of our customers equally and fairly and I am sure you do the same with the clients in your therapy practice.

Treating our customers fairly begins with not overpricing our products to later discount them. In that scenario some customers pay too much!

Take a look at our entire range of massage tables and you will see we offer a lot of value at every price point from entry level right through to professional grade massage tables. This is one of the reasons we stock so many different models of massage tables. And by doing this you also win with more choice.

The price you see now on our website is and will always be the lowest possible price so you'll never regret your purchase.


Reason No.3: The fall of the independent specialist retailer.

If you take up cycling, do you want to go to a specialist bicycle shop or get your bike from amazon? I’m guessing you would like to receive advice from a specialist so that they help you make the right choice.

We are the small independent bike specialist of the massage table industry. We hire knowledgeable people and treat them well. We create great products we would only use ourselves. We use quality components that allow you to be the best therapist possible. The bottom line is we care about the products we sell and we care about each other as team members and we care about you, our fellow therapists and customers.

We are the last remaining specialist in the industry.

There used to be quite a few more but they have all fallen because of corporations like amazon entering the market. The non-specialist retailers selling massage equipment on amazon sell any massage product they can get their hands on that gives them the most sales and the most profit. 

In order to treat our staff like fellow humans, and not like robots in an amazon warehouse, we need to pay better than average wages. To stock a large range of massage tables and equipment so that we can service every type of therapist requires overheads for storage and research and development for products. If we cut our prices, we would have to make cutbacks elsewhere - and you, the therapist, will inevitably lose out by receiving lower quality products and poorer levels of service - which we are seeing become more commonplace across many industries nowadays.


The want it now, fast fashion and fast product turnover is bad for the environment.

Black Friday sales were introduced by large fashion brands and high unit turnover big box retailers with the introduction of fast fashion and fast retail. They created a “want it now” mentality. In order to supply the “want it now” addiction, they have to carry lots of stock. Stocking the correct amount of stock is sometimes hard to predict for any retailer, big or small. Trends and tastes change and sometimes retailers get stuck with more stock than they expected they would sell.

How else are you going to get rid of stock quickly that has been laying around?

Discount it and pretend it is a very special one off black Friday and cyber Monday deal!

All of this is bad for the environment. Increased manufacturing, increased packaging, increased courier transit for that quicker delivery. As a small retailer, we want to have all our staff enjoy a fair living wage but we also want to be able to enjoy the wonderful world we live in which is why we do more to give back such as planting a tree for every massage table we sell in order to give the wood back to the earth. 

We have been in operation since 1999.  Over time we have put the research and development into long lasting quality products and have been selling the same range of massage tables for many years - so we do not partake in the fast throwaway product culture the cheaper brands and big corporations promote.


Reason No.4: “Be the change that you wish to see in the world.”

For the above 3 reasons. We do our best to have integrity. We believe all businesses should operate with integrity and we hope you will join us.

Imagine if there were robot massage therapists. How different would the experience be for your clients?


Without us, and other specialists retailers like us, I believe choosing the right product to assist you being the best therapist will become a minefield of frustration and disappointment!

Our goal has always been to build long lasting products for massage therapists that are worth buying at normal price any time of the year. I hope you will continue to see the value of supporting any specialist independent retailer and not chase the latest discounted deal the big brands try to hoodwink you with!!

Lets keep the human customer service experience going strong!




Massage Table Size Guide

Massage tables comes in many different shapes and size. It can be confusing for you, the customer, to choose the right one but we are here to help!

A lot of customers call us up after they have bought the wrong size massage table elsewhere and we would like to help you avoid this mistake. It normally goes something like this; they like the look of a picture of a massage table on a website, they like the low price and then they check the carrying weight is ok. If the carrying weight fits their needs they click add to cart and the new massage table turns up at their doorstep in a few days. They unfortunately assume all massage tables are pretty much the same width and size.

The standard size of a massage table is 28 inches wide (71cms) and 73 inches (185cms) long. One of the reasons many "lightweight" budget massage tables are so cheap is because

  1.  They are smaller in size (normally around 61cms wide) and as such have less materials
  2. They are sold by specialist retailers who also sell anything else they can import and turn a profit on. As such they just buy the cheapest massage tables they can find in China. They go for smaller sizes as they are cheaper.

Make sure the massage table is the right size for you and your clients as the narrow massage tables at 61cms can be very uncomfortable for anyone who isn't petite and many clients cannot relax with their shoulders and arms unsupported.


The Width of the Massage Table:

Almost all therapists choose the standard 28 inch wide massage table. All our massage tables are the same length so it is only the width and shape our customers need to decide on.

Your massage table should be wide enough to cater for the wide variety of shapes and sizes of your clients. It needs to be wide enough to comfortably accommodate your treatment style, while being narrow enough to ensure you don’t have to strain your own back during treatments.

Each therapist's postural training and ability is different, so only you will know what massage table width you can handle. We have spoken to therapists who are five feet tall and get the wider 30 inch massage tables, and we speak to six foot therapists who have back problems and go for a 25 inch wide massage table. Everyone is different.

Generally speaking, if you are of smaller stature, you may do better with one of the narrower 25-inch massage tables. If you're quite tall, or are particularly keen to offer your clients a very spacious experience, a 30-inch massage table might be more suitable.

If you are in doubt, see if you can go into your local training college and see whether the massage tables there suit you. However, there is another way to get a feel for what will work of you don’t have access to a couch when you are deciding:

Cut out a piece of cardboard to the dimensions of both sizes you are deciding between. Put it on top of the kitchen table and lean over it. Visualise a client lying there, and see which width will suit you and your client best.

measuring the width of a massage table

Make sure you can get close enough to the table that you can pivot at the waist and have your shoulders squared to the clients hips, with your hands parallel to the clients' spine. Working in this position will ensure an injury-free career, so it's an important factor in your decision.

The most popular massage table widths are 28 and 30 inches. We sell 25-inch massage tables but you should really only choose this width if you are shorter in height and having a wider massage table might put your own back at risk over the course of your career.

You can also choose the 25-inch if you want to have the lightest massage table possible. By reducing the width of the massage table, the weight is also reduced. Now, this can mean a trade-off of some client comfort, but this trade is often worthwhile if you are a fully mobile therapist and use public transport frequently, where saving a kilogram or two will make a difference to you over time.


The Height Of the Massage Table

Nowadays, almost all portable massage tables come with height adjustable legs. Whichever massage table you choose should come with a large height range to accommodate you, and to cater for a broad range of therapies.

A common height range of massage tables is between 60 to 80cm, and this height range should cater for everyone. To check which height you need your massage table to be at follow this rule of thumb:

1. Stand up straight with your hands by your sides. Clench your fists.
2. Measure the distance between the floor and your knuckles
3. This distance should equal the height of your massage table.
4. Add a few inches in height to allow for the body of the patient on the massage table.

The height of a massage table is usually only adjusted when different therapists are using the same massage table, or if you have a client that is outside the average size you normally treat. So for example, if someone with a lot of body depth comes for a treatment after an average size person, you may need to adjust the height a notch or two.

You should be able to adjust the height of a massage table in just 2-3 minutes. Even though you mightn't adjust the height very often, the faster the better when you do have to!

There are 2 types of height adjustment mechanisms found on modern massage tables.

1) Twisting knobs (found only on wooden massage tables):

If you are working with a wooden massage table, it is better to have two knobs on each of the four legs for greater strength and reliability. When buying online, make sure to check how many knobs are on the legs. Cheap massage tables often only have one knob, and when you raise the legs to the highest heights they are less stable and have been known to snap.

2) Telescopic push-buttons (found only on aluminium massage tables):

The mechanism to adjust the height of an aluminium massage table is much the same as the push-button method on aluminium crutches. It only takes a few seconds to adjust each leg, and the mechanism is very reliable. Check out the video to see how it’s done.


Massage Table Shape:

The following are the different shapes of massage tables on the market.

1. Rectangle shaped with square corners 

This is the traditional shape of a massage table and the one you are probably familiar with seeing. Our Combi-lite 3 in 1 and Affinity Portaflex are shaped like this.

2. Rectangle shaped with rounded corners

Same as no 1 above in every way except the corners are rounded. Does not affect function in any way, just a different design/look.


3. Hour glass shaped with gradual gradient 

A fabulous massage table innovation in recent years, which solves a lot of the problems around choosing the correct width is the hourglass shaped massage table.

This style of massage table is wider at the ends, and tapers somewhat at the middle. This provide a spacious and comfortable experience for your client (as the shoulder and feet area are 30 inches wide) without compromising your own posture and health, as the middle of the couch where you lean over is a much narrower 26 inches wide.Having recently upgraded to one of these hourglass massage tables myself, I can vouch that my working days are much more comfortable, and many of my clients have commented on the extra comfort from the wider shoulder area.


4. Hour glass shaped with sharp gradient
Same as point above but instead of the it gradually going from wide to narrow, the massage table changes quickly from normal width to narrow width so people of very short stature can get in close.
5. Oval Shaped

 The name says it all! There are no corners on the massage table. Therapists normally choose this for one of two reasons. They simply like the look of this massage table and it is aesthetically more pleasing in their treatment room and/or they find it easier to move around the massage table during the treatment without having to side step the corners. This is particularly handy when space is limited in your treatment room.

oval massage table


Have any questions or comments about anything above? Please let us know in the comments below!