Becoming a parent is a major milestone in many people's lives, but amongst all the wonderful moments many parents experience high levels of stress, sleep deprivation and never ending anxiety!
As we know massage therapy has been scientifically proven to assist in a range of conditions and with a series of treatments clients can achieve, amongst other advantages, an easing of their chronic pain but how do we convince people of the benefits?
Yet despite all the benefits of massage therapy, on whole it is still seen by the public to be a luxury, a one off for special occasions, rather than as a treatment that is necessary to keep healthy in both body and mind.
Reading the list above it's easy to see how massage therapy would benefit parents and especially new mums who are still experiencing aches and pains from pregnancy. Easing the pain, tension and stress held in the body, encouraging relaxation and better sleep will help mums to feel great and have more energy, mobility and flexibility to play and enjoy time with their kids.
These days capturing potential clients attention can be tricky and we all know parents have even less time than most! However, with a little bit of thought you can tweak your marketing to project a tailor made approach to worn out parents and you can really appear to go the extra mile and solve the problems of your potential clients!
Think about what issues you could solve for mums or, if you are trained in pregnancy massage, mums to be. Look over the list above and tailor some social media posts to demonstrate how your massage treatments could help ease these symptoms.
You can download this social media post here.
The example above addresses the concern of expectant mothers that their labour will be long, increasing the length of time they will be in pain and in most likelihood the stress around the birth. By staying away from lingo like "treat" and by finding a scientific fact (backed up by reputable source) that shapes your post to directly address this issue you won't be appealing to everyone but for those women with this concern you will be providing a solution, one that is more likely to see them commit to regular treatments with you. The added plus to this approach is that you appear more professional and knowledgeable to your existing clients who might not be encountering the issue you address but will no doubt be impressed and even more likely to refer you to friends or family.
Below is a great image from rmtedu that shows academic research papers that link to common conditions. The top 3 are definitely relevant to mother's and sharing is bound to impress your clients. You can read the whole article here.
After this exercise think about the wider problems you can address that relate to mums in a more general sense.
Through social media and some straight forward marketing tactics you can tap into the needs of a host of potential clients, best of all this may even be relevant to your existing customers or their friends and family who can come to you through solid referrals rather than online reviews, which can cause unexpected problems for your massage therapy business. Once you establish your offers and content you can just tweak them slightly if required and you have a marketing strategy for your massage therapy business that you can implement quickly for mother's day each year, around the holidays or use in part year round to keep your pipeline of potential clients from drying up.
Mother's day is a fantastic occasion to encourage referrals from existing customers and to potentially capture the attention of the public. Taking a three pronged attack might seem daunting but with some quick content you can easily use this holiday to boost your massage client list.
First of all define your special offer for mother's day. Keep in mind the aim is to encourage clients to book multiple treatments and to move away from the idea that massage therapy is a one off treat, for example you could offer 25% off a package of 4 or 6 treatments. Alternatively you could offer a special add on such as wind down time with herbal tea after their treatment and then offer a discount directly to the client if they book another massage within a certain time frame.
Next use social media to promote your special offer starting a few weeks in advance.
You can download this social media post here.
Turn terms like pamper or treat on their head to cleverly reinforce your ultimate goal - encouraging clients (including worn out mums!) to have treatments as regularly as they can to avoid aches and pains building up to more serious issues.
Next set up a special gift card in relation to this offer and promote in your clinic. Canva is a great tool for designing all sorts of content from posters and gift cards to social media posts and the best part is it's free! Although if you do pay for the pro version you can resize your design to fit Facebook, Instagram, a poster etc with just one click of a button!
Then get out into the real world and network your promotion on flyers in your local stores, doctors surgeries or libraries. Reach out to local parents groups and offer to give a short talk about the benefits of massage and pop your offer on a sandwich board outside your clinic.
But what about the rest of the year? How can you encourage mother's to take care of their aches and pains before they escalate?
We all know that feeling of just not knowing what to get someone. There is a whole host of occasions where people could treat a mum they know to a massage treatment but probably wouldn't even know this was a option. Think about it how many times have you had a friend, colleague or family member start their family and have no idea what to get them.
Taking time to thoughtfully create some gift certificate ideas aimed at mums could really solve someone's dilemma! Below are just some of the templates that you easily tweak on Canva to create beautiful gift cards in just a few minutes!
These templates can also be displayed proudly in your clinic but also shared on social media so you can show to your clients that you are always thinking of ways to help them!
Another great way to market your services to mums is to team up with a local mobile beautician and come up with a package for indulgent pamper parties that you can market for baby showers.
You could offer;
The key to success here is promoting this service on social media and with your existing clients. Frame the offer as taking care of all the arrangements and bringing a complete party package straight to their home. With a little bit of preparation you could be on to a real winner.
We hope you have all been enjoying our "Ask The Muscle Whisperer" series. This month we asked the UK massage industry's top thought leaders about the shape of the industry today, both good and the bad, focusing on what challenges newly qualified therapists face and what benefits can be taken advantage of today.
Massage tables comes in many different shapes and size. It can be confusing for you, the customer, to choose the right one but we are here to help!
A lot of customers call us up after they have bought the wrong size massage table elsewhere and we would like to help you avoid this mistake. It normally goes something like this; they like the look of a picture of a massage table on a website, they like the low price and then they check the carrying weight is ok. If the carrying weight fits their needs they click add to cart and the new massage table turns up at their doorstep in a few days. They unfortunately assume all massage tables are pretty much the same width and size.
The standard size of a massage table is 28 inches wide (71cms) and 73 inches (185cms) long. One of the reasons many "lightweight" budget massage tables are so cheap is because
Make sure the massage table is the right size for you and your clients as the narrow massage tables at 61cms can be very uncomfortable for anyone who isn't petite and many clients cannot relax with their shoulders and arms unsupported.
Almost all therapists choose the standard 28 inch wide massage table. All our massage tables are the same length so it is only the width and shape our customers need to decide on.
Your massage table should be wide enough to cater for the wide variety of shapes and sizes of your clients. It needs to be wide enough to comfortably accommodate your treatment style, while being narrow enough to ensure you don’t have to strain your own back during treatments.
Each therapist's postural training and ability is different, so only you will know what massage table width you can handle. We have spoken to therapists who are five feet tall and get the wider 30 inch massage tables, and we speak to six foot therapists who have back problems and go for a 25 inch wide massage table. Everyone is different.
Generally speaking, if you are of smaller stature, you may do better with one of the narrower 25-inch massage tables. If you're quite tall, or are particularly keen to offer your clients a very spacious experience, a 30-inch massage table might be more suitable.
If you are in doubt, see if you can go into your local training college and see whether the massage tables there suit you. However, there is another way to get a feel for what will work of you don’t have access to a couch when you are deciding:
Cut out a piece of cardboard to the dimensions of both sizes you are deciding between. Put it on top of the kitchen table and lean over it. Visualise a client lying there, and see which width will suit you and your client best.
Make sure you can get close enough to the table that you can pivot at the waist and have your shoulders squared to the clients hips, with your hands parallel to the clients' spine. Working in this position will ensure an injury-free career, so it's an important factor in your decision.
The most popular massage table widths are 28 and 30 inches. We sell 25-inch massage tables but you should really only choose this width if you are shorter in height and having a wider massage table might put your own back at risk over the course of your career.
You can also choose the 25-inch if you want to have the lightest massage table possible. By reducing the width of the massage table, the weight is also reduced. Now, this can mean a trade-off of some client comfort, but this trade is often worthwhile if you are a fully mobile therapist and use public transport frequently, where saving a kilogram or two will make a difference to you over time.
Nowadays, almost all portable massage tables come with height adjustable legs. Whichever massage table you choose should come with a large height range to accommodate you, and to cater for a broad range of therapies.
A common height range of massage tables is between 60 to 80cm, and this height range should cater for everyone. To check which height you need your massage table to be at follow this rule of thumb:
1. Stand up straight with your hands by your sides. Clench your fists.
2. Measure the distance between the floor and your knuckles
3. This distance should equal the height of your massage table.
4. Add a few inches in height to allow for the body of the patient on the massage table.
The height of a massage table is usually only adjusted when different therapists are using the same massage table, or if you have a client that is outside the average size you normally treat. So for example, if someone with a lot of body depth comes for a treatment after an average size person, you may need to adjust the height a notch or two.
You should be able to adjust the height of a massage table in just 2-3 minutes. Even though you mightn't adjust the height very often, the faster the better when you do have to!
There are 2 types of height adjustment mechanisms found on modern massage tables.
1) Twisting knobs (found only on wooden massage tables):
If you are working with a wooden massage table, it is better to have two knobs on each of the four legs for greater strength and reliability. When buying online, make sure to check how many knobs are on the legs. Cheap massage tables often only have one knob, and when you raise the legs to the highest heights they are less stable and have been known to snap.
2) Telescopic push-buttons (found only on aluminium massage tables):
The mechanism to adjust the height of an aluminium massage table is much the same as the push-button method on aluminium crutches. It only takes a few seconds to adjust each leg, and the mechanism is very reliable. Check out the video to see how it’s done.
The following are the different shapes of massage tables on the market.
1. Rectangle shaped with square corners
This is the traditional shape of a massage table and the one you are probably familiar with seeing. Our Combi-lite 3 in 1 and Affinity Portaflex are shaped like this.
2. Rectangle shaped with rounded corners
Same as no 1 above in every way except the corners are rounded. Does not affect function in any way, just a different design/look.
3. Hour glass shaped with gradual gradient
A fabulous massage table innovation in recent years, which solves a lot of the problems around choosing the correct width is the hourglass shaped massage table.
This style of massage table is wider at the ends, and tapers somewhat at the middle. This provide a spacious and comfortable experience for your client (as the shoulder and feet area are 30 inches wide) without compromising your own posture and health, as the middle of the couch where you lean over is a much narrower 26 inches wide.Having recently upgraded to one of these hourglass massage tables myself, I can vouch that my working days are much more comfortable, and many of my clients have commented on the extra comfort from the wider shoulder area.
The name says it all! There are no corners on the massage table. Therapists normally choose this for one of two reasons. They simply like the look of this massage table and it is aesthetically more pleasing in their treatment room and/or they find it easier to move around the massage table during the treatment without having to side step the corners. This is particularly handy when space is limited in your treatment room.