A timeless treatment entails a client booking a session with no set time limit, with you as the massage therapist working on them until their issues have been thoroughly addressed but not overworked.
The idea being that every body has different needs and they may vary appointment to appointment too! Having this level of flexibility could help when conveying to clients that you are giving them a really tailored and in depth treatment aiming to relief them of symptoms rather than simply offering a one off treat. However how does this work? How do you determine price and arrange your schedule? Are there enough pros to outweigh the potential con?
For many therapists the biggest consideration would be how to schedule timeless treatments into their diary.
However every massage therapy business is different and what doesn't work for one therapist might be a lifesaver for another!
The key to growing any business is to solve your clients problems and the key to growing your massage therapy business is delivering personalised treatments that show each client the true extent of your knowledge and skills. By tailoring the massage to meet their needs and fix their issues rather than following a set routine sets you apart from the competition and will have clients returning to you time and time again. For some massage therapists timeless treatments is a great tool they can utilise to build loyalty even further but only with certain clients who could really benefit from extra treatment.
As a massage therapist delivering timeless treatments to everyone could be a logistical nightmare but offering spend a little longer with regular clients works for Diana.
Diana masters setting clients expectations from the outset and no doubt makes her regular clients feel extra special by going the extra mile to resolve their issues! After all like Andrew mentions below it would be dangerous to assume that your clients have an endless amount of time for their treatments!
Zoe makes a great suggestion that designating certain days of the week or month to timeless treatments can make scheduling easier. It is also a really smart marketing tool for your massage therapy business as you can promote the limited spaces and have clients who are looking for this service book them out months in advance!
Selecting which clients this service could suit is probably key to successfully integrating timeless treatments into your massage therapy business. When doing your initial consultations with clients if you get an inkling that someone might benefit from extra attention, casually dropping in that this is something you offer on certain days for select clients who are dealing with chronic pain etc could set you up for success down the line!
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