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Are timeless treatments the way to go for your massage therapy business?

by Samantha Jenkins October 30, 2020

massage treatment times

Recently we came across a couple of massage therapists discussing the idea of timeless massage treatments and we were intrigued! Could this be an interesting way of setting your massage therapy business apart from the rest and delivering an unparalleled level of service or is it just too complicated to really work?

So what is a timeless massage treatment?                           

A timeless treatment entails a client booking a session with no set time limit, with you as the massage therapist working on them until their issues have been thoroughly addressed but not overworked. 

The idea being that every body has different needs and they may vary appointment to appointment too! Having this level of flexibility could help when conveying to clients that you are giving them a really tailored and in depth treatment aiming to relief them of symptoms rather than simply offering a one off treat. However how does this work? How do you determine price and arrange your schedule? Are there enough pros to outweigh the potential con?

What are the cons of timeless treatments? 

For many therapists the biggest consideration would be how to schedule timeless treatments into their diary.

Massage Therapist Sunny Collins share his thoughts on timeless massage treatments
As a massage therapist one of the most frustrating part of our jobs is handling clients who reschedule and cancel.... am I right! It's one of those admin tasks that don't make us any money and so ideally we need to keep the time we spent on this to an absolute minimum!             
Meme about having to rework your schedule as a massage therapist 
If your massage treatments don't have a time limit how do you sneak someone in if they need to change from a Thursday to a Tuesday? Plus if there isn't an end to the time you are spending with each massage client do admin tasks like rescheduling or marketing bleed into your time with family and friends or time you could be using to exercise or generally take care of your own health and wellbeing?                         
Massage Therapist Hanan Chudnoff shares their thoughts on timeless massage treatments                                                                                                                        
Hanan raises a really good point here and another potential pitfall to offering untimed massage treatments. Each client's perception of what is fair in terms of both time and money could vary wildly! As massage therapists it's really easy to undercharge and not include many behind the scenes costs when working out the true cost of our massage treatments. Demonstrating all this to clients is tricky enough and you would certainly need to be very clear about the benefits and intention behind offering a massage without a time limit to manage expectations. Otherwise you could easily end up in the nightmare situation Liz outlines below!   
Massage Therapist Liz Didiano shares her thoughts on timeless massage treatments
Word of mouth is important for a massage therapy business owner and handling a situation like the one outlined above would be time consuming and exhausting! At the end of the day, many of you might agree with Phoenix that it might be easier to focus on honing your skill set and finding a good mentor to take your massage therapy business to the next level! 
Massage Therapist Phoenix Alchemy shares their thoughts on timeless treatments


However every massage therapy business is different and what doesn't work for one therapist might be a lifesaver for another! 

So what are the pros of offering timeless treatments? 

The key to growing any business is to solve your clients problems and the key to growing your massage therapy business is delivering personalised treatments that show each client the true extent of your knowledge and skills. By tailoring the massage to meet their needs and fix their issues rather than following a set routine sets you apart from the competition and will have clients returning to you time and time again. For some massage therapists timeless treatments is a great tool they can utilise to build loyalty even further but only with certain clients who could really benefit from extra treatment. 

 Massage Therapist Liz Backaus shares her thoughts on timeless treatments


As a massage therapist delivering timeless treatments to everyone could be a logistical nightmare but offering spend a little longer with regular clients works for Diana. 


Massage Therapist Diana Raponi shares her thoughts on timeless treatments


Diana masters setting clients expectations from the outset and no doubt makes her regular clients feel extra special by going the extra mile to resolve their issues! After all like Andrew mentions below it would be dangerous to assume that your clients have an endless amount of time for their treatments! 


Comment from Massage Therapist Andrew Jurdan about timeless treatments


Zoe makes a great suggestion that designating certain days of the week or month to timeless treatments can make scheduling easier. It is also a really smart marketing tool for your massage therapy business as you can promote the limited spaces and have clients who are looking for this service book them out months in advance! 


Comment from Massage Therapist Zoe Torres about timeless treatments


Selecting which clients this service could suit is probably key to successfully integrating timeless treatments into your massage therapy business. When doing your initial consultations with clients if you get an inkling that someone might benefit from extra attention, casually dropping in that this is something you offer on certain days for select clients who are dealing with chronic pain etc could set you up for success down the line! 

What are your thoughts on timeless treatments? Do you use them as a marketing tool for your massage therapy business?  Let us know in our Facebook thread

Samantha Jenkins
Samantha Jenkins


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Massage Table Size Guide

Massage tables comes in many different shapes and size. It can be confusing for you, the customer, to choose the right one but we are here to help!

A lot of customers call us up after they have bought the wrong size massage table elsewhere and we would like to help you avoid this mistake. It normally goes something like this; they like the look of a picture of a massage table on a website, they like the low price and then they check the carrying weight is ok. If the carrying weight fits their needs they click add to cart and the new massage table turns up at their doorstep in a few days. They unfortunately assume all massage tables are pretty much the same width and size.

The standard size of a massage table is 28 inches wide (71cms) and 73 inches (185cms) long. One of the reasons many "lightweight" budget massage tables are so cheap is because

  1.  They are smaller in size (normally around 61cms wide) and as such have less materials
  2. They are sold by specialist retailers who also sell anything else they can import and turn a profit on. As such they just buy the cheapest massage tables they can find in China. They go for smaller sizes as they are cheaper.

Make sure the massage table is the right size for you and your clients as the narrow massage tables at 61cms can be very uncomfortable for anyone who isn't petite and many clients cannot relax with their shoulders and arms unsupported.


The Width of the Massage Table:

Almost all therapists choose the standard 28 inch wide massage table. All our massage tables are the same length so it is only the width and shape our customers need to decide on.

Your massage table should be wide enough to cater for the wide variety of shapes and sizes of your clients. It needs to be wide enough to comfortably accommodate your treatment style, while being narrow enough to ensure you don’t have to strain your own back during treatments.

Each therapist's postural training and ability is different, so only you will know what massage table width you can handle. We have spoken to therapists who are five feet tall and get the wider 30 inch massage tables, and we speak to six foot therapists who have back problems and go for a 25 inch wide massage table. Everyone is different.

Generally speaking, if you are of smaller stature, you may do better with one of the narrower 25-inch massage tables. If you're quite tall, or are particularly keen to offer your clients a very spacious experience, a 30-inch massage table might be more suitable.

If you are in doubt, see if you can go into your local training college and see whether the massage tables there suit you. However, there is another way to get a feel for what will work of you don’t have access to a couch when you are deciding:

Cut out a piece of cardboard to the dimensions of both sizes you are deciding between. Put it on top of the kitchen table and lean over it. Visualise a client lying there, and see which width will suit you and your client best.

measuring the width of a massage table

Make sure you can get close enough to the table that you can pivot at the waist and have your shoulders squared to the clients hips, with your hands parallel to the clients' spine. Working in this position will ensure an injury-free career, so it's an important factor in your decision.

The most popular massage table widths are 28 and 30 inches. We sell 25-inch massage tables but you should really only choose this width if you are shorter in height and having a wider massage table might put your own back at risk over the course of your career.

You can also choose the 25-inch if you want to have the lightest massage table possible. By reducing the width of the massage table, the weight is also reduced. Now, this can mean a trade-off of some client comfort, but this trade is often worthwhile if you are a fully mobile therapist and use public transport frequently, where saving a kilogram or two will make a difference to you over time.


The Height Of the Massage Table

Nowadays, almost all portable massage tables come with height adjustable legs. Whichever massage table you choose should come with a large height range to accommodate you, and to cater for a broad range of therapies.

A common height range of massage tables is between 60 to 80cm, and this height range should cater for everyone. To check which height you need your massage table to be at follow this rule of thumb:

1. Stand up straight with your hands by your sides. Clench your fists.
2. Measure the distance between the floor and your knuckles
3. This distance should equal the height of your massage table.
4. Add a few inches in height to allow for the body of the patient on the massage table.

The height of a massage table is usually only adjusted when different therapists are using the same massage table, or if you have a client that is outside the average size you normally treat. So for example, if someone with a lot of body depth comes for a treatment after an average size person, you may need to adjust the height a notch or two.

You should be able to adjust the height of a massage table in just 2-3 minutes. Even though you mightn't adjust the height very often, the faster the better when you do have to!

There are 2 types of height adjustment mechanisms found on modern massage tables.

1) Twisting knobs (found only on wooden massage tables):

If you are working with a wooden massage table, it is better to have two knobs on each of the four legs for greater strength and reliability. When buying online, make sure to check how many knobs are on the legs. Cheap massage tables often only have one knob, and when you raise the legs to the highest heights they are less stable and have been known to snap.

2) Telescopic push-buttons (found only on aluminium massage tables):

The mechanism to adjust the height of an aluminium massage table is much the same as the push-button method on aluminium crutches. It only takes a few seconds to adjust each leg, and the mechanism is very reliable. Check out the video to see how it’s done.


Massage Table Shape:

The following are the different shapes of massage tables on the market.

1. Rectangle shaped with square corners 

This is the traditional shape of a massage table and the one you are probably familiar with seeing. Our Combi-lite 3 in 1 and Affinity Portaflex are shaped like this.

2. Rectangle shaped with rounded corners

Same as no 1 above in every way except the corners are rounded. Does not affect function in any way, just a different design/look.


3. Hour glass shaped with gradual gradient 

A fabulous massage table innovation in recent years, which solves a lot of the problems around choosing the correct width is the hourglass shaped massage table.

This style of massage table is wider at the ends, and tapers somewhat at the middle. This provide a spacious and comfortable experience for your client (as the shoulder and feet area are 30 inches wide) without compromising your own posture and health, as the middle of the couch where you lean over is a much narrower 26 inches wide.Having recently upgraded to one of these hourglass massage tables myself, I can vouch that my working days are much more comfortable, and many of my clients have commented on the extra comfort from the wider shoulder area.


4. Hour glass shaped with sharp gradient
Same as point above but instead of the it gradually going from wide to narrow, the massage table changes quickly from normal width to narrow width so people of very short stature can get in close.
5. Oval Shaped

 The name says it all! There are no corners on the massage table. Therapists normally choose this for one of two reasons. They simply like the look of this massage table and it is aesthetically more pleasing in their treatment room and/or they find it easier to move around the massage table during the treatment without having to side step the corners. This is particularly handy when space is limited in your treatment room.

oval massage table


Have any questions or comments about anything above? Please let us know in the comments below!