Help your business grow by spreading the word about #massagetherapiststogether

by Samantha Jenkins July 31, 2020

Help your business grow by spreading the word about #massagetherapiststogether

Are you are complementary therapist taking part in the #massagetherapiststogether campaign? 

Help your business get massive exposure locally and free marketing and advertising by promoting your role in the campaign. 

The goals of the campaign are; 

  1. To thank NHS workers for their hard work and sacrifice during Covid-19 with stress busting, tension relieving and deeply relaxing therapy treatments! 
  2. To give complementary therapy businesses across the UK a much needed boost after being closed during lockdown by promoting the campaign and their services in their local area. 
  3. To demonstrate to the general public the benefits of massage therapy and the knowledge and skills of UK therapists. 

and the success of that depends on how far we can spread the word about the campaign. 

Thank you post showing the number of therapists who have signed up for Massage Warehouse's #massagetherapiststogether campaign

Why its important to spread the word about the #massagetherapiststogether campaign? 

Massage and other complementary therapists have been hit hard by Covid-19 and the restrictions that came in to help combat the pandemic. As therapists we are passionate about helping people and it has been tough to hear our clients in pain during lockdown. 

Both as individual business owners and as a collective industry we need to raise the profile of the benefits of massage therapy amongst the general public because if more people knew how awesome massage can make them feel they would prioritise regular treatments and not see it as a one off treat. We need massage therapy businesses to survive this recession because what we do is important and should be held in higher regard than it is currently, as we saw in some of the government debates!  

Have therapists been having success getting in touch with local media so far?

Yes!

Sarah from Oxford School of Massage has been invited not once, but twice to speak on her local BBC radio station about Massage Therapy and has been able to help promote the campaign! 

 

Being able to show off your knowledge and skill on such a well respected platform gives your massage therapy business an insane level of credibility and is amazing promotion amongst a local audience who are likely to use your services. 

Plus not only can you reap these benefits for the potential clients who are tuned in listening but also for local people who comes across social media posts when you share afterwards! 

Lockdown Leaders promotion for #massagetherapiststogether campaign

Karen Hastings of Beauty 76 was featured on Meet The Leader and named a Lockdown Leader for her participation in the #massagetherapiststogether campaign. What a great acclaim to be able to be able to share with your clients!

How can you use the #massagetherapiststogether campaign to promote your complementary therapy business

  • Step 1 - Download the press release here. 
  • Step 2 - Make a list of local radio stations and newspapers.
  • Step 3 - Call up, explain the campaign and offer to come in and speak about the benefits of massage after the stress of Covid-19. 
  • Step 4 - Share any well deserved promotion you receive on your social media channels to impress your current clients and anyone searching for therapists in your local area! You can create your own posts using Canva or use our social media post templates if you wish, they can all be downloaded here. Please tag us in so we can give you a shout out too!
  • Step 5 - Once the campaign in underway ask the NHS workers you treat to share a review online! Share on your social media channels for more great content for your massage therapy business! 

Have you been promoting your business and the #massagetherapiststogether campaign to local media? Let us know how you got on in our Facebook group!

 




Samantha Jenkins
Samantha Jenkins

Author



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Massage Table Size Guide

Massage tables comes in many different shapes and size. It can be confusing for you, the customer, to choose the right one but we are here to help!

A lot of customers call us up after they have bought the wrong size massage table elsewhere and we would like to help you avoid this mistake. It normally goes something like this; they like the look of a picture of a massage table on a website, they like the low price and then they check the carrying weight is ok. If the carrying weight fits their needs they click add to cart and the new massage table turns up at their doorstep in a few days. They unfortunately assume all massage tables are pretty much the same width and size.

The standard size of a massage table is 28 inches wide (71cms) and 73 inches (185cms) long. One of the reasons many "lightweight" budget massage tables are so cheap is because

  1.  They are smaller in size (normally around 61cms wide) and as such have less materials
  2. They are sold by specialist retailers who also sell anything else they can import and turn a profit on. As such they just buy the cheapest massage tables they can find in China. They go for smaller sizes as they are cheaper.

Make sure the massage table is the right size for you and your clients as the narrow massage tables at 61cms can be very uncomfortable for anyone who isn't petite and many clients cannot relax with their shoulders and arms unsupported.

 

The Width of the Massage Table:

Almost all therapists choose the standard 28 inch wide massage table. All our massage tables are the same length so it is only the width and shape our customers need to decide on.

Your massage table should be wide enough to cater for the wide variety of shapes and sizes of your clients. It needs to be wide enough to comfortably accommodate your treatment style, while being narrow enough to ensure you don’t have to strain your own back during treatments.

Each therapist's postural training and ability is different, so only you will know what massage table width you can handle. We have spoken to therapists who are five feet tall and get the wider 30 inch massage tables, and we speak to six foot therapists who have back problems and go for a 25 inch wide massage table. Everyone is different.

Generally speaking, if you are of smaller stature, you may do better with one of the narrower 25-inch massage tables. If you're quite tall, or are particularly keen to offer your clients a very spacious experience, a 30-inch massage table might be more suitable.

If you are in doubt, see if you can go into your local training college and see whether the massage tables there suit you. However, there is another way to get a feel for what will work of you don’t have access to a couch when you are deciding:

Cut out a piece of cardboard to the dimensions of both sizes you are deciding between. Put it on top of the kitchen table and lean over it. Visualise a client lying there, and see which width will suit you and your client best.

measuring the width of a massage table


Make sure you can get close enough to the table that you can pivot at the waist and have your shoulders squared to the clients hips, with your hands parallel to the clients' spine. Working in this position will ensure an injury-free career, so it's an important factor in your decision.

The most popular massage table widths are 28 and 30 inches. We sell 25-inch massage tables but you should really only choose this width if you are shorter in height and having a wider massage table might put your own back at risk over the course of your career.

You can also choose the 25-inch if you want to have the lightest massage table possible. By reducing the width of the massage table, the weight is also reduced. Now, this can mean a trade-off of some client comfort, but this trade is often worthwhile if you are a fully mobile therapist and use public transport frequently, where saving a kilogram or two will make a difference to you over time.

 

The Height Of the Massage Table

Nowadays, almost all portable massage tables come with height adjustable legs. Whichever massage table you choose should come with a large height range to accommodate you, and to cater for a broad range of therapies.

A common height range of massage tables is between 60 to 80cm, and this height range should cater for everyone. To check which height you need your massage table to be at follow this rule of thumb:

1. Stand up straight with your hands by your sides. Clench your fists.
2. Measure the distance between the floor and your knuckles
3. This distance should equal the height of your massage table.
4. Add a few inches in height to allow for the body of the patient on the massage table.

The height of a massage table is usually only adjusted when different therapists are using the same massage table, or if you have a client that is outside the average size you normally treat. So for example, if someone with a lot of body depth comes for a treatment after an average size person, you may need to adjust the height a notch or two.

You should be able to adjust the height of a massage table in just 2-3 minutes. Even though you mightn't adjust the height very often, the faster the better when you do have to!

There are 2 types of height adjustment mechanisms found on modern massage tables.

1) Twisting knobs (found only on wooden massage tables):

If you are working with a wooden massage table, it is better to have two knobs on each of the four legs for greater strength and reliability. When buying online, make sure to check how many knobs are on the legs. Cheap massage tables often only have one knob, and when you raise the legs to the highest heights they are less stable and have been known to snap.

2) Telescopic push-buttons (found only on aluminium massage tables):

The mechanism to adjust the height of an aluminium massage table is much the same as the push-button method on aluminium crutches. It only takes a few seconds to adjust each leg, and the mechanism is very reliable. Check out the video to see how it’s done.

 

Massage Table Shape:

The following are the different shapes of massage tables on the market.

1. Rectangle shaped with square corners 

This is the traditional shape of a massage table and the one you are probably familiar with seeing. Our Combi-lite 3 in 1 and Affinity Portaflex are shaped like this.

2. Rectangle shaped with rounded corners

Same as no 1 above in every way except the corners are rounded. Does not affect function in any way, just a different design/look.

 

3. Hour glass shaped with gradual gradient 

A fabulous massage table innovation in recent years, which solves a lot of the problems around choosing the correct width is the hourglass shaped massage table.


This style of massage table is wider at the ends, and tapers somewhat at the middle. This provide a spacious and comfortable experience for your client (as the shoulder and feet area are 30 inches wide) without compromising your own posture and health, as the middle of the couch where you lean over is a much narrower 26 inches wide.Having recently upgraded to one of these hourglass massage tables myself, I can vouch that my working days are much more comfortable, and many of my clients have commented on the extra comfort from the wider shoulder area.

 

4. Hour glass shaped with sharp gradient
Same as point above but instead of the it gradually going from wide to narrow, the massage table changes quickly from normal width to narrow width so people of very short stature can get in close.
5. Oval Shaped

 The name says it all! There are no corners on the massage table. Therapists normally choose this for one of two reasons. They simply like the look of this massage table and it is aesthetically more pleasing in their treatment room and/or they find it easier to move around the massage table during the treatment without having to side step the corners. This is particularly handy when space is limited in your treatment room.

oval massage table

 

Have any questions or comments about anything above? Please let us know in the comments below!

 

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