Taking the time to create some beautiful gift cards could really pay off for your massage therapy business and end 2023 with some great momentum! Canva is a great free platform that is bursting with loads of great templates and they even handle the printing if you want!
To make the most of your gorgeous gift vouchers set up an email to your client list either individually or BCC’ing everyone in to let them know what solutions you have to their gift giving headaches this year!
Usually we would recommend telling them they can pick them up, you could create special QR codes as virtual gift vouchers or you could offer a longer validation date and to post them to them. Customers appreciate those that can go the extra mile for them! With your empathetic, kind and generally wonderful nature shining through, your gift cards will seem even more irresistible than ever!
Offering different types of voucher too is a great way to appeal to different clients. One could be for a basic treatment, another a more deluxe offering with a speciality treatment. Creating different price points is a brilliant way to see which of your vouchers gets the most uptake and to provide something for a range of budgets. Imagining the different family members or friends people might be buying for is a great way to help you set your prices. For example, picturing what someone might spend on their mother compared to say their partner or best friend might help you get creative with the different massage gift vouchers you can offer.
Click on the image above to check out this therapists fantastic raffle idea on Instagram!
A final idea for some massage therapy marketing for the holidays is to gift your most loyal clients with an offer. Whilst this might seem counterintuitive at first if you are really selective with who you give this to and limit it to just loyal clients it can be a fantastic way to continue building customer loyalty for your massage therapy business whilst "guaranteeing" some bookings for the start of 2024.
If you want to offer all your clients an offer this Christmas then separate out your regular clients and those who you haven't seen for a while. Gift your regular clients an extra 30 mins for free on their next hour long massage treatment. For those you want to win back offer them a free massage for a friend with their next booking, let them know they can effectively split the cost of a treatment with their friend 50/50 or give it as a thoughtful gift this Christmas. The greatest thing about this massage therapy marketing idea is that you win back a client who might have forgotten about you and you will get a new lead for your business!
The past three years have raised the profile of massage therapy immensely! People are more aware of the power of positive touch, and after the anxiety brought by Covid-19, people see the value and the benefits of massage. As therapists we need to be shouting this message from our frosted roof tops and inspiring our clients to do the same to anyone they know who may be struggling!
Is it the Winter Blues? ....maybe it’s more...maybe it's SAD -- Seasonal Affective Disorder. Good news is that either way -- you can help your client with Massage Therapy!