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Is Your Massage Practice Ruling Your Life?

July 14, 2014 3 min read

Business Tips
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Massage therapy is a demanding profession.  

 

You work long days back to back, pouring your physical and emotional energy into your clients. You have to stay fit and strong to be able to deliver good service, and you’ve got to be focused, resilient and positive from one client to the next, day in and day out.

 

Do you feel like you’re getting paid what you’re worth, for all the time and effort you put in?

 

If not, that’s not what you signed up for.

 

What you wanted when you started massage therapy was a successful and fulfilling career that helped other people to be pain-free and relaxed. You had grand ambitions of working your own hours, taking beach holidays whenever you wanted, and having so many clients that you had to turn work away.

 

Alas, it’s often not how the world works.

 

You end up having to book far more work than you ever expected in order to make ends meet. This doesn’t leave you much time for a personal life - let alone getting all your laundry done! 

 

So how do you get off the hamster wheel and start making enough money that you don’t have to slave away every single week?

 

Well, today we’d like to open the floor to you. 

 

Leave us a comment below, and let us know - what works for you?

 

Would you prefer to charge a premium, and work fewer sessions, or would you rather keep your prices low and book yourself solid?

 

Some suggestions we’ve heard so far from therapists we've posed the question to:
 
  • Charge more. You will have less clients, but they will pay you more. This often works well if you’ve got a handful of very loyal customers who care about you and are prepared to cop a few more quid per session to make sure you’re able to keep on taking care of them. It also works when you’re just starting out and your clients don’t have concrete price expectations yet.
  • Offer upsells. Your clients are already in your practice, spending money. Why not have some stock they can take home with them? Essential oils for the bath, heat packs to relax the face, homemade body scrubs… the list of complementary product offerings is just about endless, and you can make a decent amount of extra income for little extra effort.
  • Offer package deals. Instead of scrambling to book enough patients every month to meet rent, why not sell packs of massages so you have guaranteed chunks of income? Sell as many 10-packs as you can, and encourage clients to buy them as gifts for other people (or 3, 5 or 7-packs…). Give yourself some concrete recurring income.
  • Create a loyalty program. This can work nicely in tandem with package deals. Charge loyal customers a little less, but book them more frequently so that in the long run you make more per existing customer, and don’t have to spend as much time finding new customers.
  • Offer deluxe treatments. Put together a royal experience - for example a longer massage with all the bells and whistles - and charge double or even triple for it. Promote it as the treatment for brides to be, expectant mothers etc. Maybe it won’t be your best-selling offer, but it will be a nice cash injection every time someone buys it.
 
But tell us - what do you do? How do you make sure you’re being paid what you’re worth, and striking a balance between the demands of your work and the rest of your life?
 

 

 

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